What is
employee engagement exactly? Alpha Measure defines employee engagement as the
level of commitment and involvement an employee has towards their organization
and its values.
The primary
behaviors of engaged employees are speaking positively about the organization
to coworkers, potential employees and customers, having a strong desire to be a
member of the organization, and exerting extra effort to contribute to the
organization’s success. Many smart organizations work to develop and nurture
engagement. It is important to note, the employee engagement process does
require a two-way relationship between employer and employee.
Why is
Employee engagement so important?
An organization’s
capacity to manage employee engagement is closely related to its ability to
achieve high performance levels and superior business results. Engaged
employees will stay with the company, be an advocate of the company and its
products and services, and contribute to bottom line business success. Engaged
employees also normally perform better and are more motivated. There is a
significant link between employee engagement and profitability. Employee
engagement is critical to any organization that seeks not only to retain valued
employees, but also increase its level of performance.